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IFAs... More important than ever?

29th Nov 2012

With the stringent lending criteria being employed across the banking industry looking like it will remain in-situ for the foreseeable future, using the expert services of Independent Financial Advisors (IFAs) has never been in more demand.


First Financial – with whom we have developed a long-standing working relationship – is a prime example of an IFA company that has seen a significant increase in enquires from new clients who have either been unsuccessful in securing lending directly from their banks or indeed from their existing mortgage advisor. 


James Caplan, First Financial’s Managing Director’s firmly believes their continued success in gaining mortgage approvals is the direct result of adopting an entrepreneurial and proactive level of service. “Our ‘can do’ attitude runs through the heart of our business, we will regularly think ‘outside-the-box’ in trying to secure lending at the very best rates of interest”. He goes on to explain, “so in practise, for example, we have been actively engaging and building a strong network of lending institutions beyond the mainstream, that many brokers will rarely consider, this ultimately provides our clients with many more lending options”.


First Financial boast a loyal and widespread client base that is vastly diverse in both age and occupation; ranging from young first-time buyers to experienced property purchasers, sole traders to FTSE 100 company directors. “We treat every request for finance with the same degree of professionalism and care,” said James Caplan.”Helping clients’ purchase their home of choice is what we simply love to do.”


Feel free to contact First Financial to discuss your lending requirement, whether it be for your own home or as an investment. Tel: 020 8416 0111 or


Please note: Your home may be repossessed if you do not keep up the repayments on your mortgage.

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