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Planning Permission Received!

25th Nov 2013

Preston Bennett and Clearview Homes Receive Planning Permission For Landmark 44 Unit Mixed-Use Development To Help Regenerate Greenford Town Centre

The town centre of Greenford - a suburb in the London Borough of Ealing, West London - is due to receive a much needed boost due to the upcoming development of Red Lion Court, a scheme by Clearview Homes which has been successfully negotiated through the planning system by Preston Bennett’s Planning Department.

After extensive pre-application consultation, Planning Permission has recently been received for the scheme which will see this previously developed land being rejuvenated by the creation of a cutting-edge mixed-use scheme. A key factor behind the development is that it will act as a catalyst to the future regeneration of the area, and reinforce the viability and vitality of Greenford’s Town Centre.

According to Preston Bennett Planning’s Senior Planning Consultant, Paul Jenkins, “the proposals were the result of extensive and constructive consultation with local residents, Councillors at Ealing and the Local MP. A public exhibition at Greenford Hall was also held before the planning application was submitted to Ealing. This ensured that the scheme was fully supported by Planning Officers and members of the Planning Committee, all of whom unanimously decided to approve the scheme in November this year.”

Situated on the corner of Greenford Road and The Broadway, the urban location of the upcoming scheme is pivotal and will be reflected in its design and scale. With a sympathetic architectural style, the design of the development will aim to reflect local architectural features, while employing sustainable elements including solar panelling.

Clearview Homes is behind the development which has been designed by scheme architects Assael Architecture. Founded in 1991, Clearview is a multi-award winning house builder and developer, and has a reputation for creating quality properties across the boroughs of North and West London and the surrounding Home Counties. With a commitment to creating eco-friendly homes, the company makes use of imaginative design and accurate construction to produce sustainable developments.

The company are delighted with the unanimous planning approval for the landmark building which fully reinforces their approach to the design and planning process since they acquired the site in Summer 2012. CEO Stephen Murphy commented, “the time taken to achieve planning consent is a testament to reaching the right solution for the future of this prominent corner site in the town centre, which has been promoted by Councillor Leader Julian Bell throughout the process. The technical design of the building is now underway, and construction will start on site in the New Year.” 

Clearview Homes’ much anticipated release of the first phase of Red Lion Court is expected in the Spring of 2014. With prospective purchasers coming from different sectors of the market, Clearview Homes are hoping to participate in the governments Help To Buy Scheme enabling local young couples and First Time Buyers to take their first steps onto the property ladder as well as offering great investor potential and spacious accommodation for the downsizer market.

The high quality contemporary apartments will be ready for occupation in early 2015 and once delivered the new homes will raise the bar in terms of the quality of housing stock for the area. New residents will benefit from a full 10 year NHBC warranty and a 2 year customer care service. 

The mixed-use site will feature 44 one, two and three bedroom apartments, as well as a proposed ground floor supermarket, coffee shop and high quality retail units, along with parking, and an extensive communal garden area for residents.

The design of the scheme will enhance the visual appearance and character of the Town Centre, while the residential component of the scheme will work towards increasing housing supply by means of providing quality flats on a highly accessible and sustainable site.

The development will also result in improvements to the pedestrian footway and public realm by means of pavement widening on The Broadway and Greenford Road.

“The proposed mixed use development will clearly have a positive and regenerative effect on this area of Greenford Town Centre,” comments Paul Jenkins. “This prominent corner site will undergo a dramatic transformation with the inclusion of much-needed residential flats set above a ground floor supermarket, coffee shop and other retail stores within the high quality landmark building.” 

Located within an area that has high public transport accessibility, the development’s location means that potential residents will have easy access to numerous bus routes and to the Central Line tube station. 

With its strong community feel and diverse population, Greenford is set to establish itself as a popular and up-and-coming residential area. 

For further information regarding the scheme, or for details regarding Preston Bennett’s Land, Planning & Development department, please contact 020 8954 7733 or email planning@prestonbennett.co.uk

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