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The Bentley Way

22nd Apr 2013

Unique property marketing: ‘once-in-a-lifetime ‘offer in Stanmore*

The owners of a property in one of the most prestigious roads in Stanmore are offering a free car to the purchaser of their luxury house in Bentley Way in a headline-making sales promotion to help market the house.  The house, aptly named ‘The Bentley’, in Bentley Way, will come with a free, top-of-the range Bentley convertible.

The 6-bedroom house, complete with a home cinema and swimming pool, is located in a very tranquil location at the end of a private cul-de-sac backing onto Bentley Priory Nature Reserve.  It is on the market through Preston Bennett for £1.875m.


The free car that comes with the house is a black Bentley GTC Mulliner-edition convertible. With only 19,500 miles on the clock and a full service history, the car has pride of place on The Bentley’s carriage driveway.

Lisa Goodkind, the property vendor, said: “There are lots of properties advertised all the time and we decided that we wanted do something a bit more original that just an ad in the paper or a ‘for sale’ sign outside,  to create some excitement and get our house noticed. So offering a Bentley for free with ‘The Bentley’, in Bentley Way made sense.  It will certainly be the first time that people get to combine looking round a beautiful house with going for a spin in a prestige car.”

Lee Martin, Director of the Fine Homes department of leading estate agents Preston Bennett, who is arranging viewings of the property and the car, added: “Being a well-established estate agency in the area, we’ve sold thousands of homes over the years but never with a car!  ‘The Bentley’ is a fabulous house and the Bentley car is a beautiful vehicle. The two go perfectly together.”

Appointments to view the property - and car - can be made through Preston Bennet Fine Homes:  ask for Lee Martin or Steven Schiller on 0208 954 0060.

(*The offer is subject to certain terms and conditions which are listed in detail on our website together with the full property details.)  

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